Case Study: Brave Pet Care
Featuring Gary and Seb with their dogs Misty and Bluey
Background
Brave Pet Care is a UK-based pet treat company, focused on delivering high-protein, cereal-free premium treats. The business was created to address rising prices and inconsistent quality in the pet treat market. It is run as a friendly, family business with two friends (and their dogs) at the helm.
The company is led by Sebastian Fromm (CEO) and Gary Smith (Chief Commercial Officer), who bring extensive experience across UK and European pet retail and distribution. Headquartered in London, the company has three ranges "Natures Gold", "Misty and Bluey" and "Pet People".
Misty and Bluey, named after Gary's dog Misty and Seb's dog Bluey is a natural dog treat brand made from 100% natural ingredients and human-grade meat. All Tails Media was approached to help integrate Misty and Bluey's personality into the business, with the goal of communicating the brand's family values and outdoor lifestyle. Misty and Bluey are adored by their respective families and all of the Brave Pet Care Team, so it was important that this was celebrated!
From the moment I met the team at Brave Pet Care I felt welcomed into the family fold. I had been invited to Seb's family cottage on the Llynn peninsula, a much-loved and special spot. The team are warm and kind and easy to chat to and for me it didnt feel like a work assignment at all, a lovely walk on the beach with two gorgeous dogs and lovely lovely people.
Gary and Seb even turned superhero and helped a wildlife charity rescue a beached seal pup while I was there!
Victoria, Creative Director, All Tails Media
Her ability to work patiently and intentionally with both dogs resulted in images that feel authentic, expressive, and beautifully composed. The entire process was seamless, and the final photographs truly reflect the care and expertise she brought to the session.”
Gary, Seb, Francesca at Brave Pet Care
Our Approach
All Tails Media began the project with a collaborative planning session alongside Francesca La Rosa from Brave Pet Care. This initial meeting focused on aligning creative direction with brand objectives—specifically, how to better express the personality behind the brand while staying true to its positioning in the premium pet care space.
A key outcome of this session was the decision to centre the shoot around Misty & Bluey, the brand’s namesake dogs, using them as a way to bring warmth, character, and authenticity into the visual identity. Rather than relying on studio-based content, the team chose a more natural setting to reflect the brand’s emphasis on quality ingredients and an active, outdoor lifestyle, whilst also including some internal photographs within the family holiday cottage to provide them with content to use throughout the seasons.
The shoot took place on the Llyn Peninsula in Wales, selected for its expansive beaches and unspoiled landscapes. This environment provided the ideal backdrop to capture candid, energetic moments of Misty and Bluey, reinforcing themes of freedom, wellbeing, and connection to nature.
By combining thoughtful pre-production with a location-led shoot, All Tails Media created a suite of imagery that not only feels authentic and engaging, but also strengthens the emotional connection between the brand and its audience. The final content reflects both the personality of the dogs and the brand’s core values—celebrating the outdoors while showcasing products in a natural, on-brand context.
Partnering with All Tails Media for our recent photoshoot in North Wales was an absolute pleasure. Victoria’s professionalism, calm presence, and deep understanding of animal behaviour allowed her to capture Misty and Bluey at their very best.
Gary, Seb, Francesca at Brave Pet Care
Delivery
We always allow a minimum of 14 working days for the post production period, during which time we work on the images in Adobe Photoshop to ensure that the images are well balanced and a full retouching service is applied where needed.
Brave Pet Care received a full suite of images in a format suitable for both digital use and print, with full license to use across all platforms and medias. There was extra provision for high resolution print for trade stand large format.
Interested in finding out more about the lovely folk at Brave Pet Care? Click the logos below and pop over to their site to explore and get to know their brands!
