About Us
Founded by pet industry professional and creative director Victoria Elsmore, All Tails Media is a specialist full-service marketing, media and PR company dedicated to the animal and pet sector. Built on over 20 years of industry experience and grounded in animal behaviour and welfare expertise, we combine strategic marketing and PR with high-impact creative services to help pet brands grow with authenticity and purpose. From digital marketing, PR, and web design to photography, videography, podcast production, and branding, our team works as an extension of your business, bringing together creativity, strategy, and welfare-led thinking to create marketing that connects, builds trust, and drives meaningful results.
We specialise in thought leadership and take a collaborative approach to ensure that your pet or animal brand influences an emotions led market with welfare messaging and education.
Our Team
We are a team of animal and wildlife-obsessed marketing and creative professionals with a proven track record in the pet industry as well as the general animal and natural world sector.
Yes! We are experts in what our own pets love, but we also know the industry and we know pet people, they are our tribe!
Victoria Elsmore
Creative Director
Victoria is owned by three dogs, three guinea pigs, two rabbits, two hamsters, three children and one very patient husband… and somehow still finds time to champion animal welfare, create compelling media content, and work across the pet industry’s biggest stages.
As founder and Creative Director, Victoria brings more than 20 years of experience in the pet and animal sector, blending professional media expertise with an academic background in behaviour and welfare. She is a university-qualified Behaviour and Welfare Consultant through Harper Adams University, a qualified Master Photographer and videographer, and qualified in Creative Writing with The Open University. She is currently continuing her professional development with CIM Marketing qualifications alongside Level 6 Canine Psychology studies.
Victoria specialises in pet industry PR, press coverage, storytelling and ethical animal-focused communications, helping brands, businesses and organisations create meaningful, welfare-led connections with their audiences through powerful written, visual and digital content and public relations.
Her work spans journalism, photography, videography, podcasting and media production, with features in national dog publications, regional magazines, and mainstream press including The Times and The Sun. She has also worked for several years as part of the accredited press delegation at Crufts, covering stories from across the canine world.
With a passion for supporting science and education and collaborative values, she uses her skills to connect and foster industry collaborations and relationships.
Whether she’s lying on the floor for the perfect angle, waist-deep in mud trying to capture a working dog in action, or recording conversations that amplify welfare and behaviour education, Victoria combines creativity with genuine industry knowledge and a deep-rooted passion for animals.
Photography and media credits include James Middleton, Michael Ball, Clare Balding, Noel Fitzpatrick, Ben Miller, Radzi Chinyanganya and Adam Henson, Claudia Winkleman
Journalism & Communications
Creative Writing- The Open University
Master Photographer - The MPA
Public Speaking and Speech- London Academy of Music & Dramatic Art.
Aston University Leadership Programme
Animal Behaviour & Welfare
Animal Behaviour and Welfare- Harper Adams University
Mammal Biology and Ecology - The Open University
Canine Fear & Anxiety Expert - Canine Principles
Canine Reactivity - Canine Principles
Craig Thomas
Web Design
Meet Craig!
Craig is our Shopify and web design expert! When he is not out in the garden, walking his dog Una or helping his daughter with the horses he is busy creating awesome websites!
He is a certified Shopify Partner and holds Google SEO certification. He has a proven track record with a long line of past clients queuing to thank him for improving the functionality, speed and sales conversions of their existing online presence through to those who have never known anything other than the super speedy, excellent design and service provided by Craig.
If you are looking for a website that can be found and sells for you, then Craig is the expert!
Emily Nickless
Marketing Consultant
Say Hi to Emily and Lexi!
Emily is our marketing extraordinaire, she is full of passion, purpose and excellent ideas! All underpinned by her CIM Level 6 in Professional Marketing, BA Hons Marketing Communications and Advertising and her CIM accreditation. She also has a string of awards to her name and has contributed over 10 years to the marketing world, part of which working for Shropshire Wildlife Trust on their digital strategy.
Emily believes in responsible messaging around animal welfare and grew up with a dog that actually saved her life! (We all know dogs that can do that, but wow, Emily!)
If you have passion and values Emily will absorb that and run with it with you!
Nicky Browning
Copywriter and Creative Pathway
Hey Nicky!
Nicky is the crazy cat lady of our team and all round joyful person! She is looked after by her cat Dylan who is head of customer service at home!
Nicky is our wordsmith, master of voice, champion of B-Corp and vibrant creative! She loves creative strategy and brings a thoughtful energy to our team.
Nicky has a BA (Hons) in Classical Studies and English as well as Business Sustainability Management certification from the University of Cambridge Institute of Sustainability Leadership.
In 15 years working in the creative marketing industry she has worked with Graze, Lily's Kitchen, Tails.com and Stocked and even written a childrens book! (another busy lady!)
Passionate about planet, pets and people Nicky is also our B-Corp and sustainability expert.
Kaye Heseltine
Graphic Designer
Give Kaye a wave! Hi Kaye!
Another superstar member of our team, Kaye is the queen of vibrancy and functional visuals (She is also the master of networking and loves a natter with other businesses!).
With a BA (Hons) in Graphic Communication she is an Adobe wizard with over 20 years experience in the industry. From bland to brand! Kaye is a creative thinker and an expert in practical, strategy-backed design. She has a passion for planet and wildlife that has seen her working for a prominent bird feed company!
Kaye will visually bring all of your hopes, dreams and values to life in a visually engaging and functional brand and loves a cup of tea!
Elise Bailey
Sales and Customer Relationships
Boop Otto's nose! Oh and Hi Elise!
Elise is not to be overshadowed, but if you ever meet Otto you would completely understand why Elise is Robin to Otto's Batman in this pic! Maybe, we should give him a job role too?
When not playing understudy to Otto's handsome mugshot Elise is a sales powerhouse with a super hero talent for listening! Elise listens to Victoria's crazy ramblings and turns those ideas into a sales plan!
She brings 30 years of sales experience to the team, she will listen to your customers and provide a bespoke sales service, ensuring that no lead goes unattended ever again! Oh and as an added bonus, she loves a good trade show! Meeting people and building relationships is Elise's thing!
Contact Us
We love to chat! Why not pop us a message or give us a call, alternatively we regularly post all sorts of great things on our social media channels! Take a look!
