News and Articles From The Pet Industry

A guide to what pet industry PR agencies do, how we create value, and what you can expect to pay for our services. What Is Public Relations? Public Relations (PR) is the practice of managing how people perceive your business, organisation, product, and brand and applies for small founder-lead businesses through to large charities and corporations. Many people assume PR is simply sending press releases to journalists. In reality, that's only a teeny tiny part of what it involv

Marketing has not changed, people have not changed. Marketing to a digital audience can be as simple as a piece of cake! Pet industry marketing and PR is as simple as a piece of cake (lemon meringue to be precise!) When you started your pet brand business, you likely imagined your role to be centred around doing the work that you love, serving a client base that share your love and passion for pets. This is where we all start. Back in 2003, I founded my first business, which

Professional photography doesn't JUST stop the scroll, it makes clients stay. In a split second, your audience decides whether to move on or look closer, and that decision is driven by the psychology of composition. Lets look at how composition used well in dog photography in the pet industry can increase your success as a pet brand. The difference between a scroll-past and a pause comes down to one thing: the composition of the image. As humans our attention span has shorten

If your reach has dropped, engagement feels unpredictable, or your content isn’t landing like it used to, you’re not imagining it. Social media algorithms have changed again! In 2026 Instagram, TikTok, and Facebook are no longer just measuring likes they’re looking for and measuring value, relevance, and user experience. Vanity metrics are no longer an accurate measurement of relevance or that your content is hitting its mark. Pet brands that can adapt quickly will grow becau

In 2026, marketing a pet product isn’t just about visibility, it’s about credibility, ethics, and trust . Today’s pet owners are more informed, emotionally invested, and selective than ever. They don’t just want products that work they want to know why they work, how they work and what evidence there is to back these claims. Why? Because today's pet owners/pet parents have instant access to information. With the introduction of AI search styles, users can simply ask a questi

When we talk about how animals are treated, two concepts often get used interchangeably; animal welfare and animal wellbeing. Whilst, at first glance the terms themselves sound similar and the culture surrounding them may be perceived as being similar, the reality is they are two different concepts. Concerns arise when considering the human cultural associations made with the term "wellbeing". In the human world "wellbeing" is defined by the World Health Organisation as "A p

Its Wagatha Christie all the way for our dog modelling team and activity group, this October! As chief of the crazy ideas department, I...

Social media is broken, theres too much noise.....Online business visibility is a challenge when attention spans are short. Read the...

Explore rabbit welfare and why poor husbandry practises are written into our culture

Here are some thoughts on the history, the celebration and the controversy of the world's largest dog show. Victoria Elsmore/ All Tails...