Online Business Visibility is a challenge

Social media is broken, theres too much noise.....Online business visibility is a challenge when attention spans are short.

Read the article to understand why this image is so important!

 Theres too many repetitive styles of content, billions of opinions and influencer-placed product.

Social media is a very very busy place! We are exposed to so much content each day, things we are looking for, things we are not, things that we don't realise that we are looking for and things we didn't know existed. 

Our brain has so much to cope with, so much information to process. Most often, our brains become overwhelmed, relegate most content to the category of noise and we put our phones down without any particular clear memory of what we have just seen. 

A study by Microsoft corp in 2015 found that a typical human attention span had reduced from 12 seconds to 8 seconds. 

🧠 I don't believe that! 🧠 

 I believe that our brains have, in fact, become quicker at demoting the repetitive, bland "wallpaper" content to the discard pile. When everyone is doing the same thing, influencers are posting the standard photograph of their dog next to a packet of dog food, our brain sees the shapes and the colours, makes quick assumptions and scrolls on by.

But! 😃 

When you understand the psychology of composition, the science of colour and light you can, not only produce an artistic image, you can influence how your viewer feels, you can tell a story, you can form subconscious associations in your viewers minds. You can, in the very short space of time available avoid the discard pile and leave a lasting impression. 

So here is a calm dog, on a sunny, calm, lazy day to give you a moment of calm.